Guy’s Who Get It, Part 3 – Valve

Valve, as makers of Portal, probably the best new game since GTA 3, get automatic access to “the guys who get it” club

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. Rather than resting on their laurels, they wen’t ahead and proved they are ten times awesome. Speaking at the Games Business Law Summit in Dallas, Valve’s Jason Holtman addressed game piracy;

The final sacred cow that Holtman took a stab at was the issue of piracy. “There’s a big business feeling that there’s piracy,” he says. But the truth is: “Pirates are underserved customers.”“When you think about it that way, you think, ‘Oh my gosh, I can do some interesting things and make some interesting money off of it.'”“We take all of our games day-and-date to Russia,” Holtman says of Valve. “The reason people pirated things in Russia,” he explains, “is because Russians are reading magazines and watching television — they say ‘Man, I want to play that game so bad,’ but the publishers respond ‘you can play that game in six months…maybe.’ ““We found that our piracy rates dropped off significantly,” Holtman says, explaining that Valve makes sure their games are on the shelves in Moscow and St. Petersberg, in Russian, when they release it to North America and Western Europe.There are, concludes Holtman, “tons of undiscovered customers,” because publishers look very narrowly at the Western market.

While I can’t see Russia from my house, I am used to waiting months for a legitimate copy of a film/tv show/game to reach Australia while the pirated version is available immediately..Via Game Daily

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