He’s Just Not That Into You is getting the kind of buzz that suggests its absolutely shithouse, yet it easily won the US Box Office last week. Nothing new there, shit films will normally win the Box Office takings most weeks, just ask Michael Bay..
Still, i take this one a little personally. Like many sites, i posted the clever trailer of “Chick Flick Cliches” because it was some damn fine viral marketing. Then i remembered a New Yorker article the lovely Justin linked me to earlier that week, interviewing the head of marketing for New Line Cinema, Tim Palen. I checked, and HJNTIY is a New Line film. So, like many others, was fooled by the best in the business…
If you’re fascinated in the business part of show business, you have to read this article. Even though he admits to basically tricking the public into believing W. was an entirely different film than it was to drag them to the cinema, i can’t help but admire the guy.
Its a long, but fantastic read. (It is the New Yorker people, not Cracked.com..)
