Monthly Archives: February 2012

Right versus pragmatic – Marco.org

Not all piracy represents lost sales: many pirates would never have paid, and would rather go without whatever they can’t easily pirate. That’s not a market worth worrying too much about, because there’s not much anyone can do to stop it, and any attempts to slow it down usually just limit, inconvenience, frustrate, and anger the paying customers.

But there are a lot of people who will pay to get content legally, even if it’s easy to pirate, when getting it legally is easier. (This is now the case, to a large extent, with music.)

In response to The Oatmeal’s comic, Andy Ihnatko makes a good counterargument:

The single least-attractive attribute of many of the people who download content illegally is their smug sense of entitlement. …

The world does not OWE you Season 1 of “Game Of Thrones” in the form you want it at the moment you want it at the price you want to pay for it. If it’s not available under 100% your terms, you have the free-and-clear option of not having it.

Andy’s right. But it’s not going to solve the problem.

Relying solely on yelling about what’s right isn’t a pragmatic approach for the media industry to take. And it’s not working. It’s unrealistic and naïve to expect everyone to do the “right” thing when the alternative is so much easier, faster, cheaper, and better for so many of them.

The pragmatic approach is to address the demand.